Biggest Win
81 New Patients
Summary
Monthly Performance Overview
New patients and booked consults both stayed strong, with organic search continuing to carry the heaviest enquiry load.
Monthly Summary
The month combined a sharp lift in new patients with steady lead demand, while paid search and Invisalign follow-up remained the main efficiency watchouts.
New patient numbers rose to 81 in June, which was not only the strongest month of 2026 so far, but also the highest June result across the five-year comparison set. The main pipeline also held a high number of booked consults at 24 from 52 recorded leads, which kept the practice moving meaningful demand into the schedule.
Calls softened from May, but answer coverage remained strong and organic search still produced the largest identifiable source share by a wide margin. Paid traffic remained active across both Google Ads and Meta, but Google Ads became more expensive per click while Invisalign leads still showed the biggest follow-up gap.
Results
Key Results
New-patient growth, booked consult volume, and search-led demand were the clearest strengths this month, while Invisalign follow-up remained the main conversion gap.
Strongest Area
24 Booked Consults
Main Opportunity
9 Stalled Invisalign Leads
Next Focus
Protect Search Demand
NPN
Full New Patient History
June was the strongest month of 2026 so far and the strongest June across the historical comparison.
New Patient Milestone
The strongest new-patient month of 2026 so far.
June delivered the highest monthly result of the year to date and the strongest June across the historical comparison.
Record June
81
New Patients
Second-highest monthly result in the full history, behind only May 2023 at 83.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|
June Lead
This was the strongest month in 2026 so far
At 81 new patients, June finished ahead of every other 2026 month to date and ahead of every prior June in the comparison.
2026 To Date
The year is now almost level with the early highs
January to June 2026 now totals 380 new patients. That puts the year just 3 behind 2022 and 1 behind 2023 over the same six months, while remaining comfortably ahead of 2024 and 2025.
Momentum
The month reversed the softer May finish
After easing to 55 in May, the jump to 81 showed a strong reset in demand rather than a continued slowdown. It also pushed the result to just 2 below the highest single month anywhere in the full table.
Creatives
Creative Delivery
Creative output supported steady organic posting across the month.
View all creative links 15 more
Leads
Lead Outcomes
Main-pipeline lead quality stayed commercially solid, while Invisalign continued to generate demand but convert too little of it into booked appointments.
Main Pipeline
52 Leads
Booked consults almost matched the non-converting share, so this month held real demand quality rather than just raw enquiry volume.
Stage Split
Consultation Booked
24
Not Interested
25
Attended
1
Contacted but no Response
1
Treatment Done
1
Recorded Source Mix
Unattributed
41
Google Ads
6
Webchat
5
Source attribution remained incomplete across the main pipeline, but the clearly attributed enquiries still showed support from both Google Ads and Webchat.
AI-Tagged Enquiry Signals
Ready To Book
16
Routine Demand
15
Hot Leads
10
New Patients
11
What It Means
Intent remained real throughout the month: 24 consults were booked, 16 analysed enquiries were marked ready to book, and only one lead sat in no-response after entering the pipeline. The main performance drag was the 25 leads that still ended as not interested, pointing to a qualification and offer-framing gap rather than a shortage of enquiry volume.
Invisalign Pipeline
17 Leads
The pipeline stayed active, but most of the opportunity sat in follow-up rather than conversion.
Stage Progression
Contacted No Response
9
Not Interested
6
Appointment Booked
2
All 17 Invisalign leads in this period were attributed to Facebook Ads.
What It Means
Lead generation was not the issue here. All 17 enquiries were attributed to Facebook Ads, but only 2 progressed to appointment booked while 9 stalled after contact. That points much more to re-contact success and consult conversion than to a shortage of top-of-funnel demand.
The strongest pattern in this pipeline was follow-up drop-off, which remained the main barrier between enquiry volume and booked appointments.
Calls
Call Performance
Answer coverage stayed strong, organic search remained the dominant call driver, and missed-call volume stayed low.
June
Total Calls
62
Answered
60
Unique Callers
49
Answer Rate
96.8%
Call status breakdown
Answered
60
Missed
2
Largest identifiable sources
Google organic34
Unknown10
Direct10
Google paid5
Yahoo organic2
Bing organic1
Key Insight
Call volume eased from May, but answer coverage remained very strong and organic search still dominated the measurable call mix. That keeps local search as the most reliable enquiry channel going into July.
View missed call details 2 calls
16 June 2026, 5:31 PM · Amy · +61 424 780 500 · Google organic
16 June 2026, 10:01 AM · Unknown · +61 410 460 464 · Unknown
Google Ads Report
Paid Search Performance
Paid search held click-through quality but became more expensive than the prior month.
June
Clicks
135
Spend
A$3.62K
CPC
A$26.8
CTR
11.1%
Compared with May, click volume stayed broadly flat while spend rose, which pushed CPC meaningfully higher. The positive trade-off is that CTR improved from 9.97% to 11.1%, suggesting the ad message still attracted attention even though traffic became more expensive to secure.
Meta Ads
Meta Performance
Meta delivery stayed broad, with the strongest attention still coming from Invisalign objection-handling creative.
June
Top Creative By Reach
Invisalign Myth-Busting Video
The strongest-performing creative by reach remained the Invisalign myth-busting video, delivering 35,392 reach and 1,400 clicks. Support creative focused on payment options, services offered, patient offers, and clinician introductions also contributed steady visibility throughout the month.
Compared with May, spend and impressions both eased slightly, while CPC and CPM improved. That points to steadier efficiency even without expanding overall delivery volume.
View top delivery details 6 items
Website Traffic
Website Traffic
Traffic softened slightly month on month, with organic search still leading the mix and paid traffic remaining the second-largest grouped channel.
1.07K
Down 0.74% vs last 30 days
1.07K
Visitors
Source Mix
GBP
Google Business Profile Performance
Google Business Profile remained a meaningful local discovery channel, led by search visibility and call activity.
Visibility
1.56K
Total GBP views across the last 30 days, including 1.3K search views and 261 maps views.
Action Volume
117
Calls were again the strongest measurable response, supported by 80 website visits from the profile.
Tracked Outcomes
0
No conversations or online bookings were attributed inside the profile reporting view for this period, so the clearest measurable value continues to come through calls and site visits.
Search Views
1.3K
Maps Views
261
Website Visits
80
Landing Page
Landing Page Activity
Landing-page activity remained concentrated on the main paid-search page, with keyword demand centred on local dentist searches.
Calls from Main Landing Page
4
Strongest Search Terms
dentist in joondalup2
dentist joondalup2
Active Landing Pages
Wins
Key Wins
The strongest business outcomes from June.
Biggest Win
New-patient growth surged
June reached 81 new patients, the strongest month of 2026 so far.
Commercial Strength
Booked consults stayed strong
The main pipeline delivered 24 booked consults from 52 leads.
Best Channel
Organic search led demand
Organic search remained the most consistent source across both calls and website traffic.
Creative Win
Educational video remained the strongest paid-social angle
The Invisalign myth-busting video continued to lead reach, showing that practical, objection-handling content is resonating strongest.
Content Shoot
Recommended Shoot Focus
A new shoot would be most valuable if it first builds a stronger evergreen content bank, then adapts that material into campaign-ready assets for the next booking windows.
Recommendation
Build one evergreen content bank
Prioritise reusable content that builds trust and supports conversion across paid campaigns, organic posting, landing pages, and retargeting.
Primary Focus
Focus on conversion-led topics
The strongest priorities are Invisalign objection-handling, emergency guidance, family care, and clinician-trust content.
Best Use
Create assets for both evergreen and seasonal use
Use the shoot to support ongoing conversion content, late-winter emergency promotion, and the September to October family campaign period.
Action Plan
What To Do Next
The next phase should protect high-intent local demand, improve Invisalign conversion, and prepare timely campaigns while strengthening long-term brand assets.
Priority 1
Improve Invisalign follow-up
Focus on faster first contact, same-day reattempts, and clearer consult messaging before increasing spend.
Priority 2
Keep search focused on local intent
Prioritise Joondalup, emergency, and service-specific high-intent searches rather than broadening spend.
Priority 3
Prepare the next two campaign windows
Prioritise emergency dental in late winter, then family check-up promotion ahead of the 26 September to 11 October school-holiday period.